Wednesday, July 13, 2011

Now What The Hell Is keyword research!!

OK, now you know a little about seo and you have set up your domain/blog and started added content. But now you are wondering how can i choose the best keywords for my website/blog that would be relative to content and will rank me up in google search. Well this is not as hard as you might think. There are a lot of keyword research tools available on the internet and the great news is that most of them are free. Lets take a brief overview of what keyword research is and how are you going to choose your keywords out of an almost unlimited choice of words.

Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

When starting your keyword research, you'll need to pick the main keywords to base your keyword research on. These will be the keywords that you, your customers and your competitors chiefly use when speaking of your service or product. The valid keywords would be synonyms, different in one aspect or another - view them as the directions your website SEO will go. Naturally, you'll need to use quite a variety of sources for your keywords. The most common tools used for keyword research are:

  • Google Keyword Tool
  • Wordtracker
  • Sitepoint
  • Keyword discovery
And many others. So you can choose the one which suits you the best. And remember that it'll give you an idea about how much the keyword is being used and what are the alternatives. You can take the basic idea from here and make keywords that best describe your blog/website. And it is a good practice to use synonyms.

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