Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.
When starting your keyword research, you'll need to pick the main keywords to base your keyword research on. These will be the keywords that you, your customers and your competitors chiefly use when speaking of your service or product. The valid keywords would be synonyms, different in one aspect or another - view them as the directions your website SEO will go. Naturally, you'll need to use quite a variety of sources for your keywords. The most common tools used for keyword research are:
- Google Keyword Tool
- Wordtracker
- Sitepoint
- Keyword discovery
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